teaser
AIPreview

Can digital help to bring the past to life?

A digital concept evaluation for V&A East’s Museum and Storehouse.

Client
V&A East
Sector
Arts and culture
My role
Strategy Director
Skills
  • Strategic Frameworks
  • Research & Insights
  • Concept Development
Background

The V&A brings art, design and making into people’s lives through its collections and museums. V&A East extends that invitation in east London through a Museum and an open Storehouse, where visitors can explore the objects, creative processes and stories behind the collections.

The challenge

Explore how digital experiences could help new audiences feel welcome at V&A East and discover personal connections with its objects. The ambition was to support a visit that felt accessible, engaging and rewarding across the physical and digital experience.

07Concept areas evaluated
27Research participants
06Weeks of research
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