AIPreview

Making healthcare AI more human.

A UK brand positioning and communications strategy for Skin Analytics, leading innovators in AI skin cancer detection.

Client: Skin Analytics
Sector: Healthcare
My role: Strategy Director

Skills

Brand Narrative
Brand Positioning
Research & Insights
Strategic Frameworks
Workshop Facilitation

Background

Skin Analytics develops AI for skin cancer assessment and works with healthcare providers to build dermatology pathways. Its DERM technology sits within services involving patients, clinicians, operational teams and decision-makers across the NHS.

The challenge

Skin Analytics had substantial evidence, a committed team and a clear purpose. It needed a communications approach that made those strengths relevant to NHS audiences facing different pressures and concerns about AI.

07Audience groups mapped

03Communications priority tiers

02Brand and product communications layers

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