Human-first brand experiences for the AI era.
I am a Strategy & Design Consultant applying generative & agentic AI to real-world challenges, grounded in 25+ years of human-centred design experience.
Travel
Travel Sentry
B2C Brand Strategy
Strategy
Dive in and explore.
Multidisciplined expertise and experience.
Human-First Thinking
Strategy
Strategy
I spend most of my time in the grey areas; where the problem needs defining, the audience needs understanding, the narrative needs shaping or the direction needs setting.
Discovery workshop facilitation - Audience research and insights - Competitor analysis - Brand positioning, proposition, narrative and go-to-market strategy - Strategy and messaging frameworks - Comms strategy - Roadmaps and maturity mapping
Human-First Making
Digital Design
Digital Design
My background is as a human-centred design practitioner. I am still very hands-on so often translate strategy into design directions, concepts, prototypes and animations.
Multi-disciplined human-centred design - Experience design - Concept design - Visual identity and brand guides - Service design - Personas, archetypes and customer journey mapping - Product and web design - UX - UI
Amplified & Enhanced
Gen & Agentic AI
Gen & Agentic AI
The latest agentic and generative AI are integrated into my strategy and design workflow, I am also a creative partner with leading platforms such as Figma Weave and Luma AI.
Pre-production storyboarding and visualisation - Vibe coded product, app and web prototyping - AI video and image generation - AI brand films and short films - AI social campaign content - AI production workflows and tutorials - Custom GPTs - Research & insights - Trend analysis
Learning Through Play
Playground
Playground
I create AI passion projects and design experiments to test new AI workflows and models including AI short films, trailers and concept ads.
Vibe coded concept products - AI video and image generation - AI short films - AI production workflows and tutorials - AI Trailers - AI concept ads
Authentic & Experienced
Leadership
Leadership
I have led multi-disciplined teams throughout my career, and work directly with senior leadership and C-Suite leaders on every project.
Team leadership - Mentorship - Pitching and new business - Thought leadership - LinkedIn AI influencer - 3x Founder