Ideas made real.
Strategy, Brand, Creative and Design for the agentic AI era.
I am a Strategy & Design Consultant applying generative & agentic AI to real-world challenges, grounded in 25+ years of human-centred design experience.
Find out moreStrategy Projects
B2C Brand Strategy
View ↗︎Travel Sentry
[ Brand Narrative · Brand Positioning ]
Brand proposition and visual identity for a leading investment group
View ↗︎Cohaesus Group
[ Brand Positioning · Brand Narrative · UX/UI · Web Design · Visual Identity · Presentation Design ]
Creating a strategic, scalable brand experience framework
View ↗︎Voltaren
[ Strategic Frameworks ]Design Projects
Brand proposition and visual identity for a leading investment group
View ↗︎Cohaesus Group
[ Brand Positioning · Brand Narrative · UX/UI · Web Design · Visual Identity · Presentation Design ]
Validating the digital experience for visitors to V&A East
View ↗︎V&A East
[ Strategic Frameworks · Presentation Design ]
Defining future focussed audience archetypes
View ↗︎National Grid
[ Personas ]AI creative Projects
AI short films & experiments
Bird Song
An AI animated short film
Happy Dragon
Experimental concept ad for an energy drink
Elvés
An AI concept luxury brand ad
Echo of Light
An anime inspired short film after a trip to teamLab Planets, Tokyo
The Test Drive Show
A review of Google Nano Banana 2
INSX
An alternative take on traditional perfume ads
Vegetables
A parody horror trailer for Halloween
Game of Bones
Dark fantasy trailer (with dogs)
Dog & Bear
The story of an unlikely friendship
Beast Burners
AI Short Film
Baby Designers
A podcast about design hosted by baby designers
Instinct
Concept ad for a Halloween brand
Bird Song
An AI animated short film
Happy Dragon
Experimental concept ad for an energy drink
Elvés
An AI concept luxury brand ad
Echo of Light
An anime inspired short film after a trip to teamLab Planets, Tokyo
The Test Drive Show
A review of Google Nano Banana 2
INSX
An alternative take on traditional perfume ads
Vegetables
A parody horror trailer for Halloween
Game of Bones
Dark fantasy trailer (with dogs)
Dog & Bear
The story of an unlikely friendship
Beast Burners
AI Short Film
Baby Designers
A podcast about design hosted by baby designers
Instinct
Concept ad for a Halloween brand
Multidisciplined expertise and experience
Strategy
Discovery workshop facilitation - Audience research and insights - Competitor analysis - Brand positioning, proposition, narrative and go-to-market strategy - Strategy and messaging frameworks - Comms strategy - Roadmaps and maturity mapping
Digital Design
Multi-disciplined human-centred design - Experience design - Concept design - Visual identity and brand guides - Service design - Personas, archetypes and customer journey mapping - Product and web design - UX - UI
Gen & Agentic AI
Pre-production storyboarding and visualisation - Vibe coded product, app and web prototyping - AI video and image generation - AI brand films and short films - AI social campaign content - AI production workflows and tutorials - Custom GPTs - Research & insights - Trend analysis
Leadership
Team leadership - Mentorship - Pitching and new business - Thought leadership - LinkedIn AI influencer - 3x Founder