Why choose private care when you have the NHS?
A brand strategy for London Diabetes Centre, defining audiences, positioning and routes for future growth.
- London Diabetes Centre
- Healthcare
- Strategy Director
London Diabetes Centre provides specialist diabetes care within London Medical. Its offer brings together clinical expertise, support for related conditions and services delivered in the clinic and remotely.
The centre wanted to reach more patients and explore growth beyond London. That meant clarifying its relationship with London Medical and making its value understandable to people with strong loyalty to NHS care.
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