Validating the digital experience for visitors to V&A East
- V&A East
- Culture
- Strategy Director, Design Director
V&A East is a major new cultural destination in London designed to bring art, design and creativity to a broader and more diverse audience. Working with the Victoria and Albert Museum and a leading experience design agency, the project sought to uncover which digital touchpoints had the greatest potential to elevate the visitor experience.
To explore, test and prioritise digital concepts capable of attracting and engaging new audiences by enriching the visitor journey for the opening of V&A East.
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