Building a brand strategy for an AI skin cancer detection NHS provider
- Skin Analytics
- Healthcare
- Strategy Director
Skin Analytics is an award winning AI technology company that supports earlier skin cancer detection and optimises NHS dermatology pathways. The project required balancing clinical evidence, behavioural insight and brand storytelling to create a messaging system that could accelerate understanding and adoption.
To position Skin Analytics with a clear and credible UK brand narrative that addressed adoption barriers, amplified the clinical and operational value of its AI technology and equipped teams with a practical messaging system for future marketing and communications.
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