A unified centenary brand platform for the countryside protection charity, CPRE.
- CPRE
- Environmental
- Strategy Director
A brand research delivery for CPRE's centenary, covering positioning, mission, audience segmentation, tone of voice and a first visual identity direction, written so 42 local groups could say the same thing without losing their own voice.
CPRE reaches 100 in 2026. The goal was a brand platform that carried the anniversary into the future - one voice across 42 local groups, expertise made accessible enough to widen membership, and a heritage of evidence-led campaigning that could sit alongside a forward-looking ambition. An evolution of the brand, rather than a revolution.
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