What makes a group more than a collection of businesses?
A unified group positioning and go-to-market communications strategy.
- Cohaesus Group
- Marcomms
- Strategy Consutlant
Cohaesus Group brings together specialist marketing and technology businesses, with technology delivery as its foundation. The project set out a group model connecting Cohaesus with its agencies, with ambitions to expand through investment, acquisition and the creation of new businesses.
The challenge was to explain what clients gained from working with the group. A collection of specialist businesses could offer a wider range of skills, but the value depended on how those businesses worked together. Clients needed a credible reason to choose that model.
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