Empowering every traveller to look up, and connect with the world around them.
- Travel Sentry
- Travel
- Strategy Director
Travel Sentry is the global leader in travel security standards, most recognised for developing the TSA-approved luggage lock system bearing the iconic Red Diamond logo. Travel Sentry technology is implemented in over 65 countries and featured on more than 600 million products globally.
To create a comprehensive brand platform that defines a new B2C strategic proposition and narrative to enable campaign scale across global regions, while maintaining the established B2B brand strategy.
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