How one brand voice can reach a global student community.
A tone-of-voice and communications framework for Imperial College Union.
- Imperial College Union
- Education
- Strategy Director
Imperial College Union is the student-led organisation representing students at Imperial College London. Founded in 1907, it brings together student representation, advice, clubs, societies and social life: a community that supports students as well as giving them places to belong.
The ambition was to make Union communications feel personal and distinctive across the breadth of student life. The voice needed to welcome people into shared experiences while making practical information and support clear and accessible.
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