Creating a scalable brand narrative framework for the UK's leading student union
- Imperial College Union
- Education
- Strategy Director
Imperial College Union, representing one of the world’s leading university communities, needed a tone of voice that could authentically reflect its students while supporting a wider brand refresh. Working with their digital design partner, I helped build a voice system that balanced clarity, inclusivity and the pace at which a modern students’ union must communicate.
To create a refreshed, value led tone of voice and a scalable GPT prompt framework that would ensure consistent, accessible and cost effective communications across all Imperial College Union channels.
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