Building a digital experience strategy to engage new audiences for a much loved sports game.
- The Football Pools
- iGaming
- Strategy Director
The Football Pools goes back to 1923, and for most of the century after that it was how a large part of Britain had a flutter on the football. It has a product nobody else has, a base of people who have played for decades, and a name that still means something to anyone over about fifty.
A growth and capability programme for a long-established pools operator, turning a business-wide discovery into six themes and 60 owned, measurable initiatives aimed at two objectives, digital revenue generation and team growth.
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