WorkPreview

How do you orchestrate a global service delivery team?

A service design strategy for IGT Gaming Group, from first conversation to launch and ongoing support.

Client
IGT Gaming Group
Sector
Gaming
My role
Strategy Director
Skills
  • Service Design
  • Strategic Frameworks
  • Research & Insights
  • Workshop Facilitation
Background

IGT’s technology spans casino gaming, lotteries and digital play. Its longstanding relationships with casino and lottery operators provided the context for this project with PlayDigital, helping customers explore sports betting across retail and online channels.

The challenge

Give gaming customers a clear, well-supported route into sports betting. The ambition was to connect early conversations with the expertise, preparation and ongoing service needed to bring an offer to life.

05Detailed phase maps
04Business junctions
01End-to-end process view
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