A path is only a path once enough people have walked it.
- IGT Gaming Group
- Technology
- Design Director
IGT is a global leader in regulated gaming solutions, operating within markets that demand precision, compliance and seamless collaboration across disciplines. The business needed a clearer understanding of its sales journey to improve internal alignment and support future digital service enhancements.
To map and refine the complete sales journey for IGT in North America, from the earliest stages of legislation through to the delivery of physical gaming equipment, ensuring clarity, consistency and alignment across legal, commercial and operational teams.
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