
How do you orchestrate a global service delivery team?
A service design strategy for IGT Gaming Group, from first conversation to launch and ongoing support.
- IGT Gaming Group
- Gaming
- Strategy Director
IGT’s technology spans casino gaming, lotteries and digital play. Its longstanding relationships with casino and lottery operators provided the context for this project with PlayDigital, helping customers explore sports betting across retail and online channels.
Give gaming customers a clear, well-supported route into sports betting. The ambition was to connect early conversations with the expertise, preparation and ongoing service needed to bring an offer to life.
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