Defining future focussed audience archetypes
- National Grid
- Energy
- Strategy Director, Design Director
National Grid ESO plays a central role in balancing the UK’s electricity system. As the landscape rapidly evolves through electrification and renewable integration, their communications needed to adapt to a wider and more diverse set of public and professional audiences.
To understand the shifting needs of emerging consumer audiences and translate these insights into a clear, strategic framework that would guide National Grid ESO in creating more relevant, intuitive and human centred communications.
Full case study on request
The rest of this case study is confidential. Get in touch if you'd like to see the full story.
Request the full case study