Social campaign assets for a launch event in Asia

Client: Travel Sentry x Alibaba Group
Sector: Travel
My role: AI Creative

Travel Sentry partnered with Alibaba Group to create marketing assets for the 2025 Luggage Super Category Day, placing their lock system at the centre of a celebratory moment for Chinese shoppers. The brief called for a fresh, culturally resonant visual story featuring the beloved Tmall mascot, Mao Tiantian.

The challenge

To create a distinctive narrative led marketing asset that celebrated Travel Sentry’s global travel security legacy while elevating the excitement of Alibaba Group's Tmall 2025 launch event for the Chinese market.

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