Understanding key audiences in order to deliver a connected patient experience
- Smart TMS
- Healthcare
- Strategy Director, Design Director
Smart TMS is a specialist private healthcare provider offering non invasive transcranial magnetic stimulation to treat depression, anxiety and addiction. The project aimed to uncover how people seek help, what support they need, and how Smart TMS could better communicate value and reassurance throughout the journey.
To understand the holistic patient experience from first awareness through to treatment, enabling Smart TMS to build trust earlier in the journey and reach new patients with more relevant, human centred marketing.
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