WorkPreview

How to build trust through the whole patient journey.

A patient experience strategy for Smart TMS, connecting the whole patient journey into specialist healthcare.

Client
Smart TMS
Sector
Healthcare
My role
Strategy Director
Skills
  • Service Design
  • Personas
  • Strategic Frameworks
  • Research & Insights
  • Workshop Facilitation
  • Brand Positioning
Background

Smart TMS provides transcranial magnetic stimulation treatment through specialist mental health clinics in the UK and Ireland. Its first London clinic opened in 2015. The organisation supports people exploring treatment options for conditions including depression, OCD and addiction.

The challenge

Make the experience of exploring specialist treatment more personal, understandable and reassuring. The ambition was to recognise the different people involved in a decision and support them from early research through to care beyond treatment.

12Personas defined
02Influencer types represented
01Shared patient journey
Locked

Full case study on request

The rest of this case study is confidential. Get in touch if you'd like to see the full story.

Request the full case study
Already have a password?