Building a brand narrative for an NHS clinical pathways provider
- Cleo Systems
- Healthcare
- Strategy Director
Cleo Systems develops digital solutions that support urgent and emergency care teams with real time patient management tools. The business needed a refined brand narrative that reflected their heritage, addressed audience challenges with clarity and established a confident, human centred tone of voice.
To define a clear and purpose driven brand proposition that positioned Cleo Systems as an empathetic, credible and forward looking partner in urgent and emergency care, while equipping the business with a unified narrative that could scale across marketing, sales and digital channels.
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