Outlive
Animated social media campaign assets
Project Description
To create a series of engaging social media ads that clearly communicated the benefits of the Outlive app and encouraged users to understand the value of long term health tracking and blood data insights. The ads needed to feel premium, credible and instantly understandable within the fast scroll environment.
Outlive is a health and longevity platform designed to give users a deeper understanding of their long term wellbeing through integrated lifestyle data and regular blood testing. Working with their digital marketing agency, I was asked to develop a series of social ads that showcased the value of the product in a clear and compelling way.
Creative foundations.
The first stage focused on defining the narrative angle and visual tone. I began by exploring a wide range of conceptual routes that connected Outlive’s data driven intelligence with the personal nature of human health.
This involved mapping story beats, identifying attention grabbing hooks and exploring how to visually express insights such as tracking long term metrics or understanding their blood health. The selected routes were refined into clear storyboards that balanced scientific credibility with a clean, modern consumer feel.
Design and motion development.
Once the concepts were approved, I translated them into full visual and motion executions. I designed a flexible graphic system that could scale across multiple asset variations and screen formats, ensuring clarity in fast moving environments.
The animation emphasised ease, personalisation and intelligence, using fluid transitions and purposeful pacing to guide the viewer’s eye. I also developed a custom logo animation to reinforce brand recognition and give the ads a polished, cohesive finish across the campaign.
The final assets provided Outlive with a suite of high quality, platform ready social media videos that communicated key product benefits with clarity and impact. By blending strategic narrative with focused motion design, the ads helped elevate the brand’s digital presence and supported the marketing team in driving awareness, engagement and app sign ups.
My role
Design DirectorSector
Healthcare
Disciplines
Design
Skills
Motion Design
