Travel Sentry x Alibaba Group

I began by analysing Travel Sentry’s brand equity and the expectations of Tmall’s audience, grounding the narrative in recognisable symbols of trust, security and adventure. Using principles from character design and experience storytelling, I framed a journey that positioned Mao Tiantian as a playful guide travelling through the dramatic Yangshuo mountains, connecting the cultural landscape with the theme of secure and joyful travel.

Working in Freepik’s Flux Kontext, I generated the initial visual concepts, focusing on stylised cinematic framing and cohesive world building. Each shot was refined through iterative prompt testing to capture the distinctive limestone peaks and the warm, optimistic tone required for the event. I then enhanced every frame in Photoshop, retouching details and applying consistent colour treatments to ensure brand fidelity and visual cohesion.

With the core imagery established, I used Kling 2.1 for image to video generation, carefully orchestrating motion transitions that preserved the illustrative aesthetic. This allowed the story to move fluidly from scene to scene while maintaining a crafted, hand touched quality. The blend of AI automation and manual refinement ensured the film felt polished rather than procedural.

I then brought the assets into After Effects where I completed all compositing, masking and animation work. Using green screen workflows, I integrated the character animation with moving balloon elements and manually keyframed additional movements for added charm, control and realism. This phase allowed me to finesse timing, enhance depth through layered motion graphics and deliver a cohesive final sequence ready for event promotion.