How to ease travel anxiety with a simple act of protection.
A B2C brand strategy and messaging framework for Travel Sentry’s outbound consumer communications.
- Travel Sentry
- Travel
- Strategy Director
Travel Sentry develops and licenses travel-security systems, including its red-diamond lock standard and luggage identification services. Launched in 2003, its brands are now licensed to more than 500 luggage and travel-accessory brands.
Travel Sentry had an established B2B story built around standards, partnerships and global infrastructure. The consumer task was to make that system personally relevant, with enough room for the wider security portfolio and future products.
03
04
Full case study on request
The rest of this case study is confidential. Get in touch if you'd like to see the full story.
Request the full case study