Bringing football fans closer to the game they love.
A strategy for The Football Pools’ digital experience, connecting its football heritage with the way fans follow the game.
- The Football Pools
- Gaming
- Strategy Director
The Football Pools has been part of British football culture since 1923. Founded in Liverpool as Littlewoods Pools, it became a familiar part of the week for generations of fans: studying the fixtures, filling in a coupon and following the results. Its heritage brings together football knowledge, anticipation and the pleasure of taking part.
The opportunity was to build on that connection with football through an engaging digital experience. The app should add to the enjoyment of following the game, making it easy for fans to take part, stay informed and feel involved as the matches unfolded.
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