How to build a content strategy for future audiences.
An audience and content strategy to help National Grid ESO plan its digital transformation.
- National Grid
- Energy
- Strategy Director
National Grid ESO is Great Britain’s Electricity System Operator, balancing electricity supply and demand to keep the system running. Its work connects the energy industry with everyday life, while helping prepare the electricity system for a lower-carbon future.
Making energy information useful to people with very different reasons to visit, everyone from professionals working with the system, people interested in climate change to households seeking practical help. The opportunity was to support those needs while preparing for a new generation of energy users.
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