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AIPreview

How to make a house of brands feel connected.

A group identity and agency endorsement system for Cohaesus Group, a network of specialist digital agencies.

Client
Cohaesus Group
Sector
Digital
My role
Design Director
Skills
  • Visual Identity
  • Research & Insights
  • Brand Guidelines
Background

Cohaesus Group brings together specialist digital agencies. Its technology roots and expanding agency model give the identity a particular job: show the strength of the group while leaving room for the businesses within it.

The challenge

The group identity needed to represent the collective business while leaving room for its specialist agencies. The identity explored how a shared mark and agency endorsement could make that relationship clear.

03Proposed logo layouts
08Palette colours
60°Heritage alignment
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