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AIPreview

How to put the patient at the heart of connected care.

Brand positioning and a presentation narrative for CLEO Systems, a UK healthcare software provider.

Client
CLEO Systems
Sector
Healthcare
My role
Strategy Director
Skills
  • Brand Narrative
  • Brand Positioning
  • Research & Insights
  • Workshop Facilitation
Background

CLEO Systems develops software for electronic prescribing and connected patient management. Part of IC24, a UK social enterprise with decades of experience in urgent care, it brings the knowledge of clinicians and service teams into the systems people use to deliver care.

The challenge

The challenge was to make the value of connected care easy to understand: show how intuitive software can support clinicians and a better patient experience, while giving healthcare organisations a clear route into the detail that matters to them.

03audience groups defined
06step narrative process
03product offers connected
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