Play
TEDx RTW
Play
TEDx RTW
Project
Bringing global ideas to a local stage with lasting impact
Objective
The objective was to establish a credible, cohesive and compelling TEDx presence within Royal Tunbridge Wells, building a platform that could attract high calibre speakers, engage the community and deliver an experience aligned with TED’s global standards. The focus was to create a distinctive identity and orchestrate an event that felt both professionally produced and deeply connected to the town.
Role
I led the brand and marketing programme for the event. This included developing the brand narrative, visual direction and event communications, shaping the promotional strategy, supporting speaker engagement and ensuring the event was executed with clarity and consistency.
Project
Bringing global ideas to a local stage with lasting impact
Objective
The objective was to establish a credible, cohesive and compelling TEDx presence within Royal Tunbridge Wells, building a platform that could attract high calibre speakers, engage the community and deliver an experience aligned with TED’s global standards. The focus was to create a distinctive identity and orchestrate an event that felt both professionally produced and deeply connected to the town.
Role
I led the brand and marketing programme for the event. This included developing the brand narrative, visual direction and event communications, shaping the promotional strategy, supporting speaker engagement and ensuring the event was executed with clarity and consistency.
Project
Bringing global ideas to a local stage with lasting impact
Objective
The objective was to establish a credible, cohesive and compelling TEDx presence within Royal Tunbridge Wells, building a platform that could attract high calibre speakers, engage the community and deliver an experience aligned with TED’s global standards. The focus was to create a distinctive identity and orchestrate an event that felt both professionally produced and deeply connected to the town.
Role
I led the brand and marketing programme for the event. This included developing the brand narrative, visual direction and event communications, shaping the promotional strategy, supporting speaker engagement and ensuring the event was executed with clarity and consistency.
TEDx Royal Tunbridge Wells launched as a grassroots initiative driven by a small founding team committed to bringing TED’s culture of ideas to the heart of the town. The event has since grown into a multi year programme featuring more than 90 speakers and millions of views online.
TEDx Royal Tunbridge Wells launched as a grassroots initiative driven by a small founding team committed to bringing TED’s culture of ideas to the heart of the town. The event has since grown into a multi year programme featuring more than 90 speakers and millions of views online.
TEDx Royal Tunbridge Wells launched as a grassroots initiative driven by a small founding team committed to bringing TED’s culture of ideas to the heart of the town. The event has since grown into a multi year programme featuring more than 90 speakers and millions of views online.
Building the experience
The initial challenge was to define an identity for the event that felt unmistakably TEDx yet unmistakably local. I developed a brand direction rooted in accessibility, curiosity and community pride, ensuring the visual language, tone of voice and event messaging felt aligned with the values of TED while also reflecting the character of Royal Tunbridge Wells. I produced marketing toolkits, content systems and launch campaigns that created early momentum and attracted both speakers and attendees.
The brand principles served as the backbone for every interaction, reinforcing trust and delivering a polished and cohesive TEDx experience that felt significantly bigger than a first time local event.
Building the experience
The initial challenge was to define an identity for the event that felt unmistakably TEDx yet unmistakably local. I developed a brand direction rooted in accessibility, curiosity and community pride, ensuring the visual language, tone of voice and event messaging felt aligned with the values of TED while also reflecting the character of Royal Tunbridge Wells. I produced marketing toolkits, content systems and launch campaigns that created early momentum and attracted both speakers and attendees.
The brand principles served as the backbone for every interaction, reinforcing trust and delivering a polished and cohesive TEDx experience that felt significantly bigger than a first time local event.
Building the experience
The initial challenge was to define an identity for the event that felt unmistakably TEDx yet unmistakably local. I developed a brand direction rooted in accessibility, curiosity and community pride, ensuring the visual language, tone of voice and event messaging felt aligned with the values of TED while also reflecting the character of Royal Tunbridge Wells. I produced marketing toolkits, content systems and launch campaigns that created early momentum and attracted both speakers and attendees.
The brand principles served as the backbone for every interaction, reinforcing trust and delivering a polished and cohesive TEDx experience that felt significantly bigger than a first time local event.
Growing the platform
As the programme expanded, I supported the development of a repeatable model that strengthened the brand each year. This meant refining marketing workflows, creating more efficient promotional structures and helping the team identify themes and speaker mixes that resonated with both local audiences and the global TED community.
The event moved across notable venues including the Trinity Arts Theatre and the thousand seat Assembly Hall, each time adapting the brand and experience while retaining coherence.
Growing the platform
As the programme expanded, I supported the development of a repeatable model that strengthened the brand each year. This meant refining marketing workflows, creating more efficient promotional structures and helping the team identify themes and speaker mixes that resonated with both local audiences and the global TED community.
The event moved across notable venues including the Trinity Arts Theatre and the thousand seat Assembly Hall, each time adapting the brand and experience while retaining coherence.
Growing the platform
As the programme expanded, I supported the development of a repeatable model that strengthened the brand each year. This meant refining marketing workflows, creating more efficient promotional structures and helping the team identify themes and speaker mixes that resonated with both local audiences and the global TED community.
The event moved across notable venues including the Trinity Arts Theatre and the thousand seat Assembly Hall, each time adapting the brand and experience while retaining coherence.
