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Rapid high-fidelity sports brand prototyping experiment with Gen AI.
Rapid high-fidelity sports brand prototyping experiment with Gen AI.
How quickly can you bring a brand idea to life? I explored this question through a playful personal project — imagining an endurance sportswear brand for the undead. Inspired by the overlap between sports performance language and how the undead are described in pop culture (yes, The Vampire Diaries binge-watching helped), I set out to create a full brand prototype: visual identity, product mockups, and a spec ad — all powered by AI.
This was a hands-on way to explore how generative AI can enhance creative workflows. Using Freepik’s AI suite, I built a consistent visual style, generated logos and mockups, upscaled assets, and reimagined stock visuals and audio. I also experimented with Kling AI, Midjourney, and Filmora to complete the project.
How quickly can you bring a brand idea to life? I explored this question through a playful personal project — imagining an endurance sportswear brand for the undead. Inspired by the overlap between sports performance language and how the undead are described in pop culture (yes, The Vampire Diaries binge-watching helped), I set out to create a full brand prototype: visual identity, product mockups, and a spec ad — all powered by AI.
This was a hands-on way to explore how generative AI can enhance creative workflows. Using Freepik’s AI suite, I built a consistent visual style, generated logos and mockups, upscaled assets, and reimagined stock visuals and audio. I also experimented with Kling AI, Midjourney, and Filmora to complete the project.
