The story of
Game of Bones
Brand & Creative
Gen AI
Strategy & Growth
Brand & Creative
Ideation
Concept Development
UX & Design
Gen AI
AI Trailers
Prompt Engineering
AI Rapid Concepting
I wanted to test the idea of using GenAI for the bespoke theming of concept and ideation sessions, and experiment to see how styles and themes could be mixed together to create unique visual experiences.
I wanted to test the idea of using GenAI for the bespoke theming of concept and ideation sessions, and experiment to see how styles and themes could be mixed together to create unique visual experiences.
I often use Carl Jung's 12 archetypes for personality mapping in brand identity and vision/mission workshops, so I decided to experiment to see how Jung's archetypes could be stretched and themed for specific situations.
I chose to use dog breeds as they offered an opportunity to explore different personalities. I used Perplexity AI to match breeds to Jung's personality types and then generating initial prompts for Midjourney.
I often use Carl Jung's 12 archetypes for personality mapping in brand identity and vision/mission workshops, so I decided to experiment to see how Jung's archetypes could be stretched and themed for specific situations.
I chose to use dog breeds as they offered an opportunity to explore different personalities. I used Perplexity AI to match breeds to Jung's personality types and then generating initial prompts for Midjourney.
I also wanted to test how GenAI could help mix themes and ideas together into new visual experiences, so I decided to place the dog breed archetypes into a dark fantasy environment and create a mini TV trailer concept to bring the whole thing together.
I also wanted to test how GenAI could help mix themes and ideas together into new visual experiences, so I decided to place the dog breed archetypes into a dark fantasy environment and create a mini TV trailer concept to bring the whole thing together.