Elvés
Sector
AI Creative
Type
Concept
Role
Creative Director
Skills
Concept Development AI Video & Audio Editing
Objective
To explore an AI-driven workflow for building a cohesive brand system spanning video, typography, and product assets, from a single stylistic reference. This festive concept tests the seamless integration of Midjourney, Nano Banana Pro, and Kling o1 within the Weavy platform.
I wanted to see how far I could push generative models to create a unified, brand experience concept. By combining powerful image generators with cutting-edge video.
I wanted to see how far I could push generative models to create a unified, brand experience concept. By combining powerful image generators with cutting-edge video.
Creating the visual language.
The foundation of any strong campaign is visual consistency. I started by generating the "master" assets, which included three characters, a reindeer, and an environment shot—using Midjourney. Establishing this base allowed me to lock in a strict colour grade reference, ensuring that every subsequent asset felt inherently tied to the brand's aesthetic DNA.
From there, I transitioned into Weavy, leveraging the multimodal power of Nano Banana Pro to integrate specific products and render typography. Because Nano Banana Pro utilises advanced multimodal architecture under the hood, it natively understands nuanced prompts for placing text and contextually. This level of semantic awareness is critical for rapid prototyping, allowing me to iterate full-body variations and branded elements at lightning speed.
Creating the visual language.
The foundation of any strong campaign is visual consistency. I started by generating the "master" assets, which included three characters, a reindeer, and an environment shot—using Midjourney. Establishing this base allowed me to lock in a strict colour grade reference, ensuring that every subsequent asset felt inherently tied to the brand's aesthetic DNA.
From there, I transitioned into Weavy, leveraging the multimodal power of Nano Banana Pro to integrate specific products and render typography. Because Nano Banana Pro utilises advanced multimodal architecture under the hood, it natively understands nuanced prompts for placing text and contextually. This level of semantic awareness is critical for rapid prototyping, allowing me to iterate full-body variations and branded elements at lightning speed.
The 2x2 grid technique.
To translate these static frames into dynamic storytelling, I developed an efficient grid workflow. I used Nano Banana Pro to generate a 2x2 grid of 16:9 frames, creating multiple angles of the exact same scene in a single prompt. This specific technique is invaluable for maintaining strict spatial consistency and lighting continuity across different camera views.
After cropping the preferred shot and resizing it with Weavy's utility tools, I passed the optimised asset into Kling o1 for video generation. By entirely bypassing the traditional upscaling step, I was able to keep the details necessary for Kling o1 to accurately interpret and animate complex scenes smoothly.
The 2x2 grid technique.
To translate these static frames into dynamic storytelling, I developed an efficient grid workflow. I used Nano Banana Pro to generate a 2x2 grid of 16:9 frames, creating multiple angles of the exact same scene in a single prompt. This specific technique is invaluable for maintaining strict spatial consistency and lighting continuity across different camera views.
After cropping the preferred shot and resizing it with Weavy's utility tools, I passed the optimised asset into Kling o1 for video generation. By entirely bypassing the traditional upscaling step, I was able to keep the details necessary for Kling o1 to accurately interpret and animate complex scenes smoothly.
