Play
Baby Monsters
Play
Baby Monsters
Project
1980s inspired AI powered TV commercial concept.
Objective
To create a playful retro themed advert that demonstrated how AI can be used to build consistent character design, stylised animation and cohesive audio within a controlled creative workflow.
Role
I led the entire creative process, from concept development and narrative design through to visual direction, motion graphics, sound design and final edit. I designed the production workflow, orchestrated all AI platforms and ensured visual and audio consistency across every stage.
Project
1980s inspired AI powered TV commercial concept.
Objective
To create a playful retro themed advert that demonstrated how AI can be used to build consistent character design, stylised animation and cohesive audio within a controlled creative workflow.
Role
I led the entire creative process, from concept development and narrative design through to visual direction, motion graphics, sound design and final edit. I designed the production workflow, orchestrated all AI platforms and ensured visual and audio consistency across every stage.
Project
1980s inspired AI powered TV commercial concept.
Objective
To create a playful retro themed advert that demonstrated how AI can be used to build consistent character design, stylised animation and cohesive audio within a controlled creative workflow.
Role
I led the entire creative process, from concept development and narrative design through to visual direction, motion graphics, sound design and final edit. I designed the production workflow, orchestrated all AI platforms and ensured visual and audio consistency across every stage.
Baby Monsters is a short AI generated TV ad concept inspired by the sugary, brightly lit commercial style of 1980s children’s confectionery. The project explored how mixed AI tools can replicate era specific aesthetics while maintaining creative control across character design, transitions and sound.
Baby Monsters is a short AI generated TV ad concept inspired by the sugary, brightly lit commercial style of 1980s children’s confectionery. The project explored how mixed AI tools can replicate era specific aesthetics while maintaining creative control across character design, transitions and sound.
Baby Monsters is a short AI generated TV ad concept inspired by the sugary, brightly lit commercial style of 1980s children’s confectionery. The project explored how mixed AI tools can replicate era specific aesthetics while maintaining creative control across character design, transitions and sound.
Foundation build
I began by establishing the visual identity through a Midjourney moodboard, iterating on colour palettes, lighting styles and texture references until the aesthetic aligned with the exaggerated, glossy tone of 80s commercial production. To ensure character consistency, I created base gummy character elements in Photoshop before feeding them back into Midjourney’s retexture tool to blend handcrafted detail with generative output. This hybrid technique established a reliable design foundation across all subsequent frames.
Once the style was defined, I focused on building seamless character transformations from child to monster. I generated the initial child sequences, then modified facial and structural features to develop transitional states. Kling AI’s frame interpolation capabilities allowed me to stitch first and last frames into fluid, era appropriate transformations that mimicked practical effects often used in retro television. This approach created a clear narrative arc while retaining visual coherence.
Foundation build
I began by establishing the visual identity through a Midjourney moodboard, iterating on colour palettes, lighting styles and texture references until the aesthetic aligned with the exaggerated, glossy tone of 80s commercial production. To ensure character consistency, I created base gummy character elements in Photoshop before feeding them back into Midjourney’s retexture tool to blend handcrafted detail with generative output. This hybrid technique established a reliable design foundation across all subsequent frames.
Once the style was defined, I focused on building seamless character transformations from child to monster. I generated the initial child sequences, then modified facial and structural features to develop transitional states. Kling AI’s frame interpolation capabilities allowed me to stitch first and last frames into fluid, era appropriate transformations that mimicked practical effects often used in retro television. This approach created a clear narrative arc while retaining visual coherence.
Foundation build
I began by establishing the visual identity through a Midjourney moodboard, iterating on colour palettes, lighting styles and texture references until the aesthetic aligned with the exaggerated, glossy tone of 80s commercial production. To ensure character consistency, I created base gummy character elements in Photoshop before feeding them back into Midjourney’s retexture tool to blend handcrafted detail with generative output. This hybrid technique established a reliable design foundation across all subsequent frames.
Once the style was defined, I focused on building seamless character transformations from child to monster. I generated the initial child sequences, then modified facial and structural features to develop transitional states. Kling AI’s frame interpolation capabilities allowed me to stitch first and last frames into fluid, era appropriate transformations that mimicked practical effects often used in retro television. This approach created a clear narrative arc while retaining visual coherence.
Creative assembly
Typography and graphic elements were produced using Krea’s Ideogram generator to capture the chunky, colourful type treatments associated with 80s advertising. These assets became the backbone of title cards and product messaging, reinforcing the visual nostalgia and supporting the energy of the animation.
For the audio, I generated a complete soundtrack in Udio to replicate the upbeat, synth driven feel typical of the period. Layered sound effects and character cues added further authenticity. Final grading and assembly took place in Filmora, allowing for quick iteration on transitions, timing and colour effects to fully integrate all visual and audio elements into a polished sequence.
Creative assembly
Typography and graphic elements were produced using Krea’s Ideogram generator to capture the chunky, colourful type treatments associated with 80s advertising. These assets became the backbone of title cards and product messaging, reinforcing the visual nostalgia and supporting the energy of the animation.
For the audio, I generated a complete soundtrack in Udio to replicate the upbeat, synth driven feel typical of the period. Layered sound effects and character cues added further authenticity. Final grading and assembly took place in Filmora, allowing for quick iteration on transitions, timing and colour effects to fully integrate all visual and audio elements into a polished sequence.
Creative assembly
Typography and graphic elements were produced using Krea’s Ideogram generator to capture the chunky, colourful type treatments associated with 80s advertising. These assets became the backbone of title cards and product messaging, reinforcing the visual nostalgia and supporting the energy of the animation.
For the audio, I generated a complete soundtrack in Udio to replicate the upbeat, synth driven feel typical of the period. Layered sound effects and character cues added further authenticity. Final grading and assembly took place in Filmora, allowing for quick iteration on transitions, timing and colour effects to fully integrate all visual and audio elements into a polished sequence.
