Travel Sentry

I conducted a workshop with Travel Sentry, exploring previous marketing campaigns, concepts, and characters. During the session, we developed a theme and story for Christmas 2025 that could later be expanded to be included in a B2C brand strategy.

I developed a series of concepts around the character and the theme of "What matters to you matters to us," focusing on securing the things that are most valuable to travellers. The Guardian ghost character was used to represent the silent protection that TSA provides.

The animation needed to be short to catch attention and to fit within the allotted time slot for the digital six-sheet display unit. I created a workflow formula for the structure of the story so it could replicated for variants and still maintain the overall message.

The AI workflow was a combination of generative assets and Photoshop comping, whereby assets were isolated and then recombined in After Effects in order to maintain more control over the timing and character movement. Two versions were created showcasing different luggage and Travel Sentry locks.